Vice Verso

Verso from Business Week

In art classes one of my professors would joke:

If you can’t make it good, make it big and make it red.

He was referring to sculpture, but these page numbers from Business Week are all three: good, big and read red. I’ve never had such an easy time finding an article. Take a look at that page above! You’re looking at an iPhone photo and the page number is readable.

P.S. While looking for information on page numbers I learned that in book-making the left-page in a spread is called the verso and the right is the recto. And recto-verso refers to two-sided text.

P.P.S. I answer the question ‘What good are economists anyways?’ with the answer ‘Washing dishes.’ because my husband is both an economist and an excellent dish washer.

Category: Print Design

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Combination-plate Confusion

Chorizo Magno

With the sauce-making and chicken-shredding and finger-scalding, making good enchiladas at home is a pain in the ass, and sometimes ordering them can be just as tough.

Last night during a dinner out I took a look at Palo Alto Sol’s offerings and considered their enchilada-including Combinaciones, each containing two items and all available for $13.00:

  1. two chiles rellenos
  2. two enchiladas
  3. two tacos
  4. two tostadas
  5. two quesadillas
  6. enchilada, relleno
  7. taco, relleno
  8. tostada, relleno
  9. quesadilla, relleno
  10. enchilada, taco
  11. enchilada, tostada
  12. enchilada, quesadilla
  13. taco, tostada
  14. taco, quesadilla
  15. tostada, quesadilla

That’s right, instead of just saying “Combinaciones: $13.00. Pick Two:” and making a list that included just five items:

  1. chile rellenos
  2. enchilada
  3. taco
  4. tostada
  5. quesadilla

They listed out every combination available. It makes me wonder what other menus out there can be modularized.

And if you’re at all curious, I had the frijoles con chorizo.

Photo: Detalle del Corte del Chorizo Magno by Javier Lastras used under Creative Commons license.

Category: Designing the Restaurant Experience, Food

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